About Us

We are a family run business wholly owned and managed by brother and sister-in-law team Richard Lloyd and Sarah Badham. We have been working together for over 25 years in two associated long term agricultural businesses; agricultural engineering and supplying complete diet mixer feeders to livestock farmers across the UK for the last 22 years. Richards’ sons, Robert and Samuel are now both working full time in the company. 

Built upon years of experience in the agricultural engineering and marketing , RS Agri Ltd aims to support their products both at the point of sale and afterwards to provide an on-going service 365 days a year. With the company directors on hand and dedicated members of staff, RS Agri Ltd is committed to promoting and supporting the products that it sells.

Our Team

Richard Lloyd

Technical Director
Richard is a qualified agricultural engineer with over 35 years of experience in the agricultural industry. He is responsible for all technical and manufacturing issues. Richard is married to Gill and they have two sons, Robert and Samuel, who both show a keen interest in all things mechanical and agricultural.

Sarah Badham

Financial Director
Sarah has an agricultural economics degree from Reading University and has worked in the agricultural and horticultural industry for most of her working life. She is responsible for all administration and financial matters. Sarah is married to Mike, they have one labrador, two collie’s, donkeys and a small flock of sheep. They live on a farm near Bideford, North Devon.

Colin Ellaway

Sales Director
Colin oversees all sales and marketing issues – dealing directly with customers, liaising with dealers and organising the shows and exhibitions attended throughout the year. Colin is married to Pauline and they have a son, Morgan. They have a beef and sheep farm in Monmouthshire.

Mike Badham

Mike worked for over 30 years on the family mixed farming enterprise in Monmouth before joining RS Agri in 2007. Based in the workshop he is instrumental in producing the range of sweepers and refurbishing used mixers.

Robert Lloyd

Production and Workshop Manager
Robert has been brought up with RS Agri being born just as the Company was formed. He works closely with the factory and manages the workshop. A keen sportsman he likes playing hockey and racing buggies.

Samuel Lloyd

Finance and Marketing Administrator
Sam has recently joined the team, he deals with marketing and he is also learning the financial side of the business, with help from Sarah. He enjoys playing hockey, racing buggies and taking part in Scouting.

Pete Harfield

Mixer Specialist
Peter has been specialising in mixer servicing and repairs for a number of years. Usually out on the road Pete’s van is fully equipped to be able to deal with all manner of work on our own mixers – and other makes too!