Meet the Team

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Come and put some names to faces by meeting some of the RS Agri Team, all employees are dedicated to make you experience with RS Agri as good as possible.

Richard Lloyd

Technical Director
Richard is a qualified agricultural engineer with over 40 years of experience in the agricultural industry. He is responsible for all technical and manufacturing issues. Richard is married to Gill, and both sons, Rob and Sam have now joined the business.

Sarah Badham

Financial Director
Sarah has an agricultural economics degree from Reading University and has worked in the agricultural and horticultural industry for most of her working life. She is responsible for all administration and financial matters. Sarah is married to Mike, and they live on a small farm near Bideford, North Devon.

Colin Ellaway

Sales Director
Colin oversees all sales and marketing issues – dealing directly with customers, liaising with dealers, and organising shows and exhibitions attended throughout the year. Colin is married to Pauline, and they have a son, Morgan. They have a beef and sheep farm in Monmouthshire.

Mike Badham

Mike worked for over 30 years on the family mixed farming enterprise in Monmouth before joining RS Agri in 2007. Based in the workshop he is instrumental in producing the range of sweepers and refurbishing used mixers.

Rob Lloyd

Rob has been brought up with RS Agri being born just as the Company was formed. He works closely with the factory and manages the workshop. A keen sportsman he likes playing hockey and racing buggies.

Sam Lloyd

Sam handles multiple areas of the company from finance to marketing to parts, he also deals closely with our factory and suppliers. He enjoys playing hockey, racing buggies, and taking part in Scouting.

Don Franklin

Development Engineer
Don has an mechanical design & manufacture degree from Plymouth University, with this and over 14 years of experience in agricultural manufacturing, he handles all of our design and development work. An avid gardener, he likes growing veggies and walking his dog.

Pete Harfield

Diet Feeder Specialist
Peter has been specialising in mixer servicing and repairs for a number of years. Usually out on the road Pete’s van is fully equipped to be able to deal with all manner of work on our own diet feeders – and other makes too!